By Jenny Bosworth
http://www.internetwriters.com

Have you ever noticed that about 75% of the sites on the Internet
look almost identical and say the same thing, practically word
for word? Why are there so many copycats out there? Because
copying someone else is easy, but coming up with your own site
design and content is far from it.

The problem with building your site the easy way, by copying what
everyone else did, is that you look just like everyone else. Once
upon a time, someone built a site that looked just right and had
the perfect content. Then one day, someone came along and ripped
off that initial person, then another and another did the same.
And people are still doing it today.

My advice to you is to take the road less traveled. Set yourself
apart from the millions of other sites that will blend into the
crowd and be lost forever. If nothing else, you will at least
avoid a copyright lawsuit.

So how does one begin to create something original? Well, the
first thing you have to do is study the competition--not to steal
their graphics and content! You can steal a concept, an idea, but
you can't blatantly steal word-for-word copy, graphics, or an
all-over design. Simply look at what others are doing and do
something a bit different.

Have a brainstorming session with a few friends or family
members. Talk about what has been done in the past and how you
can avoid old pitfalls or expand on new ideas.

Include original information that your competition can't possibly
offer. How do you get this never-before-seen info? You create it.
You can write your own articles, or have someone else write them
for you, and set up a page to house your masterpieces of
originality.

If you are having trouble coming up with an original look for
your website, try an amateur designer. Harness the talent of
college students who are willing to work for pennies. They can
help with the design, branding and color palette, then you can
either build the site or find another starving college student to
do it for you.

Remember, the people who really succeed in this world are those
who train themselves to think about things in a unique and
original way. While your competitors are wasting their time
playing copycat, spend your time thinking of ways to be
different.

Jenny Bosworth has created a list of top promotional methods on
her http://internetwriters.com. Jenny also writes professional
sales copy, press releases and articles for DrNunley's
http://drnunley.com Reach her at jen-@drnunley.com or
801-328-9006.