By Stan Stuchinski

"The Big Gurus concentrate on programs that are multi-level."

Oooh! Now THERE’S a "bad" word – MULTI LEVEL MARKETING!

In the dirt world, a lot of people automatically associate multi-level marketing with phrases like "scam" or "pyramid scheme" or "money game." I have noticed, however, that the online marketing community is a lot more open minded to multi-level (or network) marketing.

Regardless of how YOU feel, let’s take a moment to clear the air.

ALL BUSINESS ORGANIZATIONS, WHETHER THEY ARE ONLINE OR OFFLINE, AND REGARDLESS OF WHAT PRODUCT OR SERVICE THEY SELL…ARE MULTI-LEVEL MARKETING ORGANIZATIONS!!!

Now you may think that is a pretty bold statement, but let’s analyze it. Ever hear of a "little" electronics company by the name of IBM? IBM has national sales managers. Below them are the IBM regional sales managers, who are responsible for the state sales managers. The state managers supervise the district representatives, who oversee a group of local sales reps. You see, there are several levels of responsibility, and that certainly sounds "multi-level" to ME! In fact, virtually ALL types of organizations, from sales organizations to the military to athletic teams to the federal government itself are inherently "multi-level." They HAVE to be in order to preserve a chain of command and a smooth flow of duties and responsibilities.

Thus, there is absolutely NOTHING inherently "wrong" with a legitimately run network marketing company that markets a product of value at a reasonable price.

But just why do we say to concentrate your efforts on companies that are multi-level?

It’s pretty simple, really. Do you want to have to do ALL the work yourself?

A friend of mine has owned a very successful pizza shop here in town for a number of years, and makes a very good living from it. But he certainly isn’t getting RICH from it, and he’s in that shop supervising his employees and flipping pizza dough seven days a week. You know who DID get rich though? The guy who formed Domino’s Pizza. He created a multi-level, nationwide organization of pizza shops. And I’d be willing to BET he never flipped a hunk of pizza dough himself!

Ever hear of Henry Ford? Did you know he never sold a single car? In fact, Henry considered himself a LOUSY salesman. But he was a terrific ORGANIZER – he built a world-wide network of dealerships who did the actual selling.

J. Paul Getty, America’s first billionaire, once said, "I would rather have 1% of the efforts of a thousand people than 100% of the efforts of myself."

"Concentrate on programs that are multi-level in nature."