By Kevin Nunley
http://DrNunley.com

What does it take to profit in your own business? Entire
libraries have been written on the subject. Yet after working
with thousands of businesses, I can point to THREE simple things
that separate success from failure.

Do these three things right and you will almost always reach your
business goals. In fact, these three are so powerful that you
can do a lot of other things wrong and still come out OK.

1. Get your marketing and sales copy right. This is especially
important if you are selling from a web site. Bad web copy is
the number one reason most sites don't sell much.

The last thing you want to do is have very little copy or copy
that talks only about you. Customers first want to know you are
concerned with the same things THEY are concerned with. Then
they QUICKLY want to learn how you can help them with THEIR
concerns.

Notice the focus is on the customer, not on your business.
People like to read about themselves, so start your copy with a
BIG headline that talks directly to the customers most driving
concern.

Other business owners want to save money:
"SAVE 20 PERCENT OF YOUR OPERATING COSTS WITH THIS ONE SIMPLE
INNOVATION."

Opportunity seekers want a steady income that doesn't take too
much time away from their regular job:
"YOU EARN A STEADY MONTHLY INCOME WITH THIS AUTOMATED SYSTEM THAT
ANYONE CAN WORK PART-TIME."

Notice I used the word "YOU"... and in all capital letters.
People love to see YOU and won't notice if you use it as much as
twice in every sentence.

When a customer starts complaining about life, smile and take
notes. Those are the points you can put in a headline to get
attention and make people want to read your entire site.

2. Advertise your business. Take a close look at the
advertising methods your competitors are using over and over.
Those are usually the ones that work best for a business like
yours.

Try several ad methods, then focus your dollars on the ones that
work. Use them over and over and over again, as often as you can
afford. Your ad almost certainly won't bring in an avalanche of
sales the first time you place it. But it WILL bring steady
sales when you use it repetitively. Usually it's right at the
point that you, your spouse, and your staff are SICK of the ad
that it's just starting to register with big numbers of
prospective customers.

Get your web site, store, billboard, newspaper ad, ezine ad,
radio spot, TV commercial, small signs, sales letters, and
brochures all working together. Use the same look and themes.
When someone clicks on your ezine ad and goes to your web site,
make sure the site or page talks about the same thing as your ad.
Ensure your sales people know what your ads are saying and can
instantly give prospects information on those highlighted offers.

3. Finally, get FREE media publicity. I spent 21 years working
in radio and TV where I daily GAVE AWAY free publicity to
businesses, organizations, and individuals. Why? I needed a
steady supply of good, helpful, interesting information to share
with my listeners and viewers. Any business that helped me come
up with good content got a free "plug" on the air.

That's the special trade-off that can keep you in print and on
the air continuously, without costing you a dime. Develop your
interesting story or tips into a press release, then mail it,
email it, and fax it to your local media. Get on talk shows, be
available for newspaper interviews, and become a local expert on
your subject that editors can depend to give a last-minute, local
angle to breaking national news.

Do these three things--get your marketing copy right, advertise,
and constantly try for free publicity--and you WILL SUCCEED. It
may not be instant, it may not be easy, but it will happen.

Kevin Nunley helps you succeed with marketing advice, copy
writing, and popular promotion packages. See his full-service
1-2-3 Success Method at http://DrNunley.com Reach Kevin at
mailto:kevin@drnunley.com or 801-328-9006.